Brand Planner, Digital Expert, Advertising Nerd and Award-Winning Adman
(Cannes Lions, EFFIE, D&AD, One Club), since 2007.

I began my career at Ogilvy & Mather Paris as a Strategic Planner, then moved on to Proximity BBDO, where I led integrated strategies for Mondelez, Panasonic France and Auchan.

In 2013, I joined Saatchi & Saatchi Paris, first as a Senior Planner then as Head of Strategy. There I led the global repositioning of Club Med and worked on campaigns for Toyota, Visa, HSBC and the Olympic Committee.

In 2015 I returned to BBDO, this time as Strategy Director. Over those four years I contributed to more than 10 EFFIE Award-winning strategies, for Mercedes-Benz, Häagen-Dazs, Coty and Ubisoft EMEA.

In 2019, at Dentsu Creative Paris, I steered integrated strategies combining media, data, digital and creativity for Groupe SEB, Generali, Cointreau Group and Perfetti Van Melle.

Since 2021 I have been at TBWA\Paris. First to orchestrate French strategy for OPEn, Peugeot’s dedicated global communications unit. Then across several of the agency’s other creative accounts, from Winamax to Mercedes-Benz.

Finally, Auchan, a brand I first worked on at Proximity BBDO, early in my career, and picked up again at TBWA\Paris a long while later. A fair enough definition of the job. Brands come back, eras change, and each time you have to find again what makes them desirable now.